I’m Joce, creator and head designer of Jocelyn Hughes Flower Company. I have been working in the floristry industry for 10 years and love how flowers have the power to make your biggest moments unforgettable. My experience has led to remarkable opportunities, including work at some of the most iconic, world-renowned venues such as Wimbledon Tennis, Wembley Stadium, the Savoy and Selfridges to name but a few. Throughout the years, I have had the pleasure to work with an impressive range of clients, including members of royalty. Whether it’s designing and refreshing vases at Michelin star restaurants or window dressing for shops during Chelsea in Bloom for the Chelsea Flower Show, from bud vases to full scale installations, I have been able to experience a wide variety over the years. What I love most about floristry is creating memorable, impactful floral arrangements that enhance both large-scale events and intimate celebrations and how it has the ability to bring fresh, imaginative perspectives to and environment.